Rolex rarely confirms that a watch is unique. However, Monday night it sold four of them at its first-ever charity auction, hosted by Phillips in London. The Four Seasons collection consists of four one-of-one Cosmograph Daytonas, each inspired by a season, created under Rolex’s Perpetual Planet Initiative. Phillips offered them as four separate lots with no official estimates. Together they fetched £37.3 million, or about $49.5 million. That makes it the largest single consignment ever sold at a charity watch auction.
The results
Summer (ref. 126595 SARO): 18 ct Everose gold, turquoise dial, heart-of-ruby counters, bezel with 36 pink sapphires. £10.3M (~$13.6M)
Autumn (ref. 126598 TML): 18 ct yellow gold, mookaite dial, chrysoprase counters, bezel with 36 green tourmalines. £10.2M (~$13.5M)
Winter (ref. 126596 SABV): 950 platinum, blue opal dial, lapis lazuli counters, diamond hour markers, bezel with 36 sapphires in a blue-to-fuchsia gradient. £10M (~$13.2M)
Spring (ref. 126599 SAVL): 18 ct white gold, chrysoprase dial, lepidolite counters, bezel with 36 purple sapphires. £6.8M (~$9M)
All four are powered by the calibre 4131, with a power reserve of around 72 hours, and are Superlative Chronometer certified. Each has lugs and crown guards set with 54 diamonds.
From CHF 4 million to $49.5 million
The Four Seasons debuted at Watches and Wonders 2026. According to reports, Rolex initially planned to sell the four watches as a single set for roughly CHF 4 million. More than 1,000 prospective buyers reportedly came forward. Rather than choose among them, Rolex handed the watches to Phillips and let the market decide. The result came in at more than ten times the reported set price.
Phillips waived the buyer’s premium, and every penny goes to the Federer Foundation, which helps children in Southern Africa and Switzerland learn and thrive, and to Re:wild, the conservation organization co-founded by Leonardo DiCaprio.